Our next example has a little more “computer speak” in its subject line to make it seem like it came from a utility or printer. It looks like an app or service that you might use, with the subject “Scanned image” making it seem like someone is just sending a picture from a printer.
It has an image in the message (to help convince you that this is just some arcane fax service) but it also has an .htm file as its attachment. The icing on the cake here is the CONFIDENTIALITY NOTICE, which is designed to make it look like a typical internal email and get you to subconsciously trust the sender.
This message uses emojis in the file name to make the .htm file look like it might be part of an app or new feature. It’s more brief than the others, attempting to generate an impulse to push the play button right where it says “Play_Now.” Again, it has a generic title to make it seem mundane and normal, and simply says “Please see attached.” By not saying much, the message is just trying to generate that impulse to click, and any number of bad things can happen if you slip and open the attachment.