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Phase 1
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Keyword Research
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We research what your clients are searching for and what your website is currently targeting. We also research what your online competitors are targeting. We will be able to tell how they are getting there hits and then move strategically.
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Phase 2
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Ranking Anaylsis
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We provide an initial baseline report and weekly reports on your sites ranking in Google, Yahoo and MSN search engines, and compare this to your competition. We also provide a baseline and weekly report on overall traffic to your site, how the traffic is finding your site, what pages they are visiting on your site, how much time the visitors spend on your site and more.
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Phase 3
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Build a Search Engine Friendly Website
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Using the target keywords we found initially, we optimize your site for these words. This may involve changing or adding html code or even changing or adding actual content on your site.
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Phase 4
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Create an XML Sitemap and Submit Sitemap to Search Engines
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This ensures that the major search engines know about every page on your site, and let's us know if there are any bad pages or links that need to be repaired.
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Phase 5
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Create a Sales Funnel
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A 'funnel' is a series of pages through which a visitor must pass before reaching the conversion goal. The name comes from a graph of visitors who reach each page - the first page counts the most visitors, and each successive page shows less visitors as they drop off before reaching the final goal.This way we can see where the problems are and where people drop off the website. We can use this information to improve the website.
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Phase 6
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Inbound Link Campaign
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We analyze your current inbound (and outbound) links; your competition's inbound links and create new inbound links to your site from sites that are relevant to your core business.
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Phase 7
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Article Submission Campaign
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We submit articles across the web to help you with your search engine rankings. These articles are about subjects or items directly related to your core business. The articles can be written by Crown or the client. Usually these articles are written by the client with advice from Crown on length, keyword placement and html tags and coding.
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