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What You Need to Know Before Embracing Social Networking used with permission from Symantec
Summary: Begin with a formal and well-understood policy for employees’ use of public sites like Facebook and Twitter. Then follow the five recommendations in this article for balancing the risks and opportunities presented by social networking.
When Adam Savage, the tech-savvy host of the popular TV show “MythBusters,” posted a picture on Twitter of his Toyota Land Cruiser, he was sharing a lot more information than he realized. As The New York Times reported last August: “Embedded in the image was a geotag, a bit of data providing the longitude and latitude of where the photo was taken. Hence, he revealed exactly where he lived. And since the accompanying text was “Now it’s off to work,” potential thieves knew he would not be at home.”
Fortunately for Savage, nothing untoward resulted from his inadvertent revelation. But the incident highlighted a point that security experts and privacy advocates have been making for some time now: namely, that the growing use of social networking sites can have serious, if unforeseen, consequences.
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